Senior
UI&UX designer,
Over 15 years in
London and Seoul.
I'm Tae Hoon. I have been designing interfaces for about twenty years — most of that time at MailOnline, one of the UK's largest news sites, drawing for a hundred million readers a month. These days I also build my own products. This is a working index of the pieces I am proud of.
Principles
- 01
Details are the design.
Spacing, a type size, one word on a button. The user does not see the grid — they feel these. - 02
Beautiful, and useful.
A screen has to serve the user and the business. If it only does one of them, it is not finished. - 03
Systems, not screens.
I hand engineering tokens and rules, not a pile of frames. Consistency scales — screenshots do not. - 04
Design that can be built.
I have sat beside developers for twenty years. I draw what can really ship. - 05
Fast, but never careless.
News taught me speed. Time taught me to stay fast without dropping the small things. - 06
AI is the tool, taste is the work.
These days I prototype with Claude Code and Cursor. The judgement is still mine.
Contact
Let's make
something good.
I am open to product design, design systems, and art direction — and to building new things. Based between London and Seoul. Send me a message and I will usually reply within a few days.