Layerd is a mobile hair-booking platform for London, launched around one community I understand well — East-Asians who cannot easily find a stylist for their hair type, or explain the cut they want when there is a language in the way.
As founder and art director I set the design direction and led the user experience end to end, working closely with one developer and one designer. We built it with Claude Code and Supabase, so a very small team could ship a real product.
Two people have to trust each other before they ever meet — a customer who cannot describe the style in words, and a stylist who does not want a no-show. The product had to solve both sides at once, in four languages, without feeling heavy.
- 01
Show, don't explain
Before the appointment the customer uploads two sets of photos — their hair now, and the look they want. The stylist checks them before the visit, so the conversation starts from a picture, not a translation. - 02
Find your language
A stylist directory that can be filtered by language — Korean, Japanese, Chinese — and by Asian-hair specialism, so people find someone who already understands them. - 03
Fewer no-shows
Deposits, clear confirmation, and an AI risk score work together to protect the stylist's time without punishing honest customers. - 04
Warm, not clinical
A cream background, editorial serif headings, and Pretendard for clean Korean and English together. Premium, but calm.
“The stylist was genuinely attentive and thoughtful throughout — they listened carefully to what I wanted and made sure the whole experience felt comfortable.”
Layerd went out as a phased soft-launch — waitlist, VIP invite codes, and referral rewards — supported by physical flyers and QR codes in a residential complex. The platform now runs booking, payments through Stripe, stylist payouts, reviews and a loyalty program across English, Korean, Japanese and Chinese.
- ↳Brand identity and art direction
- ↳Full booking and photo-brief flow
- ↳Stylist onboarding and payouts (Stripe Connect)
- ↳Four-language interface (EN · KO · JA · ZH)
- ↳Loyalty and referral system
