The idea was simple: raise engagement on the Daily Mail's sport by letting readers score every player during or after a match, share opinions with each other, and then compare their ratings with our editors. Comments lived back on the Daily Mail pages too, so the fun also kept readers on the site for longer.
I did the full UX and UI design, from the first wireframes to the final high-fidelity screens. Development was outsourced, so a large part of the work was coordinating closely with the external studio — aligning on details, and adjusting the design together until it shipped.
Turn a reader into a live participant, and make the interface instantly recognisable to a football fan — built on iOS, rooted in Premier League branding, with each club's colours and shirts.
- 01
Check in before kick-off
A real-time countdown before the match brings the reader in early and sets the moment. - 02
Rate with a feeling
A slider and emoji-based rating, so scoring a player is fast, physical and a little fun. - 03
Wear the club colours
A team-based UI using official club colours and shirts, so the app feels like it belongs to your team. - 04
You vs the crowd vs the expert
Result screens that put your score next to the crowd average and the expert view, then carry cleanly across live, final and review states.
“Editorial brands don't only publish. They can let the reader play — and stay. Player Rater was our proof of that.”
Player Rater served as a proof of concept for how an editorial brand can fold live user input into a mobile product to lift engagement, retention and brand loyalty — delivered on iOS with an external development partner.
- ↳Complete UX and UI design
- ↳iOS interface system with club branding
- ↳Slider / emoji rating interaction
- ↳Live · final · review match-state flows
- ↳Hand-off and coordination with dev studio
